The Container Store to Introduce a Full Custom Closet Suite

Storage and organization leader continues to invest in its strong
custom closet offering with four exclusive lines

COPPELL, Texas–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;$TCSlt;/agt; lt;a href=”” target=”_blank”gt;#morespacelt;/agt;–The
Container Store
is capitalizing on the continued success of its
custom closet business by introducing a fourth line to complement its
already successful Elfa® and TCS Closets® offerings. On March 20, the
original storage and organization leader will introduce The
Container Store Custom Closets
with a full portfolio of options –
Elfa Classic, Elfa Décor, Avera™ and Laren™.

The four exclusive lines of The Container Store Custom Closets will
allow customers to maximize any size space at any budget through design
customization. The Avera line will be the fourth and newest addition to
the existing suite of closets. The current TCS Closets line will be
rebranded under the new name Laren. The names Avera and Laren were
developed and chosen to create a cohesive suite of names with the
brand’s popular Elfa system.

The unique functionalities and features of each line are detailed below:

  • Elfa Classic – Elfa is The Container Store’s original custom
    shelving and drawer system; a Swedish brand the retailer has carried
    in the United States since 1978 and acquired in 1999. The wall-hanging
    system is incredibly strong and flexible, allowing the customer to
    easily add or move shelves and drawers as needed. Its versatility
    makes it a popular option for closets, pantry, office, craft room and
  • Elfa Décor – Elfa Décor adds the beauty of wood and deluxe
    options to Elfa Classic with wood shelves, solid drawer fronts and
    trim in three finishes. Deluxe options like the gliding shoe shelf,
    mirror, jewelry and accessory system, and a variety of knobs are also
  • NEW! Avera – Avera’s sleek design is unlike any other
    wall-based system and delivers an upscale, built-in look at an
    incredible price. Features include four wood grain finish options,
    soft close drawers that open and close with a touch, back wall panels
    and optional integrated LED lighting.
  • Laren – TCS Closets will be rebranded as Laren and offers
    built-in luxury from the floor to ceiling. Each closet features
    1″-thick construction and the choice of eight exclusive and gorgeous
    finishes, islands, LED lighting, glass-front cabinets, and a choice of
    drawer and door styles to create the walk-in or reach-in custom closet
    that people dream of.

“We are so proud to introduce The Container Store Custom Closets
including our NEW Avera to the market. This full suite of beautiful
custom closets is a milestone introduction for our company as we
continue to deliver on our commitment to dominate the custom closets
business,” said Chief Executive Officer, Melissa Reiff. “We want our
closet offerings to be the obvious choice for customers as we help them
accomplish their projects, maximize their space–regardless of size,
style and budget–and make the most of their home.”

Elfa Classic, Elfa Décor and TCS Closets are currently available at The
Container Store and Avera is scheduled to be in
stores and online starting March 20. Find complementary storage and
organization products for each space solution and schedule a free design
appointment at

About The Container Store

The Container Store Inc. (NYSE: TCS) is the nation’s leading retailer of
storage and organization products — a concept it originated in 1978.
Today, with locations nationwide, the retailer offers more than 11,000
products designed to help customers accomplish their storage and
organization projects and maximize any size space. The Container Store
also offers a full suite of custom closets designed to accommodate all
sizes, styles and budgets. Visit
for more information about store locations, the product collection and
services offered. Visit
for inspiration, tips and real solutions to everyday organization
challenges, and
to learn more about the company’s unique culture.


Mara Richter

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