Ordergroove Expands Engineering Leadership to Accelerate Relationship Commerce Innovation

Company scaling up to meet retail market demand for subscriptions,
reorder and membership programs

NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/RelationshipCommerce?src=hash” target=”_blank”gt;#RelationshipCommercelt;/agt;–Ordergroove, the leader in Relationship Commerce, today announced that
Yuvaraj (Yuva) Mahendran has joined Ordergroove as Vice President of
Engineering, reporting to Ofir Shalom, Ordergroove Chief Technology
Officer, to support the company’s accelerating growth and bring
best-in-class technical and data-driven expertise to its customers.

Yuva will be responsible for leading technical development and
management of Ordergroove’s Relationship Commerce CloudTM, a
platform that powers recurring revenue programs for over one hundred
eCommerce experiences and more than 6,000 stores nationwide.

Yuva brings to Ordergroove his considerable experience in distributed
systems and managing data at scale. He has over 15 years of experience
in planning, designing and building scalable high performance
applications and constructing APIs using the latest technologies.
Previously, Yuva served as Vice President of Software Development at
Dstillery, a leading predictive marketing intelligence company, where he
played a strategic role in developing and driving the technology vision.
At Dstillery, Yuva also introduced scrum methodology and agile practices
to establish greater efficiency and better align engineering and product

Yuva earned a Masters in Information Technology from the University of
North Texas and holds a patent for end-to-end software modeling systems.

“I am excited by the opportunity to apply my expertise towards the goal
of delivering higher and higher levels of convenience and peace of mind
to consumers on behalf of our retail clients,” said Mahendran. “I look
forward to contributing to Ordergroove’s history of innovation, data
management and data science.”

“2018 was a tremendous year for Ordergroove,” said Greg Alvo, CEO,
Ordergroove. “As the number of retailers and brands embracing recurring
revenue accelerates, we continue to push the envelope in terms of
innovation, data science and scale. As we continue to grow, it’s
important that we scale our team with the right technical leadership and
industry knowledge. Yuva is a perfect example of the kind of leader we
seek both in terms of technical talent and cultural fit, and we are
thrilled to have him on board.”

As Ordergroove’s business grows, the company is investing heavily in its
people and culture. In 2018, the company grew its headcount by nearly 50
percent, and to accommodate this growth, Ordergroove doubled the square
footage of its New York City headquarters. In acknowledgement of its
commitment to building a high-quality culture, Ordergroove was recently
recognized as a 2019
Best Companies to Work for in New York.

About Ordergroove

Ordergroove helps brands and omnichannel retailers practice and achieve
Relationship Commerce – shifting consumer interactions from one-and-done
transactions to ongoing, highly profitable relationships – with
successful subscription, reorder and membership programs. The company’s
unique combination of powerful technology, machine learning and
analytics, and unmatched consumer expertise helps top retailers and
brands like Walmart, illy, L’Oréal, KIND Snacks, Nestlé and others
transform their retail experiences across every channel and thrive
within the constantly shifting retail landscape. Ordergroove is
headquartered in New York, NY and has raised $40 million in investment
funding from institutional investors. For information visit www.ordergroove.com.


Barbara Ruane

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