IRI Outlines Key Trends Shaping Confectionery Marketplace at NCA Conference




Sally Lyons Wyatt, Executive Vice President and Practice
Leader, IRI®

Larry Levin, Executive Vice President, Consumer and Shopper
Marketing & Thought Leadership, IRI

Larry Wilson, Vice President, Industry Affairs, NCA

Mark Jeffries, Moderator



During a session titled, “State of the Industry,” IRI’s
Larry Levin and Sally Lyons Wyatt will outline key trends shaping
the confectionery marketplace. Their session will be immediately
followed by a panel featuring both Lyons Wyatt and Levin as well
as NCA’s Larry Wilson. They will discuss the key snacking and
confectionery trend implications and activation tips for putting
these insights to work. The session will be moderated by show
emcee, Mark Jeffries.



The confectionery and snacking categories are continuously shifting
and growing, thanks, in part, to a diversified consumer base shaped
by multiple generations and multiculturalism, as well as increased
disposable incomes and the confectionery industry’s focus on product
innovation via exciting new flavors and packaging.


Tuesday, March 5, 2019; 8:30 – 11:30 a.m.


State of the Industry 2019

Boca Raton Resort & Club
501 E. Camino Real
Boca Raton, FL 33432

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,


IRI Contact:
Shelley Hughes
+1 312.474.3675

error: Content is protected !!